The End Of ‘Dating’? - Three Ways We Have Revolutionized How To Do Relationships.
There are three major ways we are revolutionizing dating, relationships and matchmaking:
1. Meaningful Moments over Dates
2. Intentional Connections over Random Encounters
3. Personalised Service over Generic Advice
This is how Affinity One distinguishes itself from all the rest - be they matchmaking services, dating sites, or advice from coaches and gurus. We have set up this enterprise to cater for the millions of eligible singles out there who are ready for something new.
So lets begin with the first way our philosophy is a game-changer - Meaningful Moments over Dates.
Ok. Its nice to have a romantic candlelit dinner or to sit on the beach at sunset with someone special sipping a cocktail. If this is what is meant by a "date" then we are all for it! But often dating is not so much about the activity you are doing but a mindset you bring to it. And the "dating" mindset is loaded with all kinds of confusing ambiguities. It is actually a deterrent for many people because it can bring a sense of pressure. People are conditioned to think dating has to be some type of performance, like a job interview. If they pass, they might get a promotion. It is an idea that is heavily influenced by images we see online, in the movies and literature, endorsed by celebrities or socialites.
For this, and other reasons, we think dating has become an obsolete idea that has way too many connotations that become obstacles for sincere singles. It’s also a vast commercial enterprise that relies on people believing the hype about it, above all else (but that’s another story for another day). ‘Dating’ is also very subjective and different people have different ideas and expectations about what it is and isn't. It's a heavy concept and its probably high time it was replaced with something else. Hearing this, a lot of singles might breathe a sigh of relief!
Instead, lets look at the concept of creating meaningful moments between two people, to replace "dating". After all, at its simplest form, dating is meant to be about finding someone you click with and enjoying their company. For some, its simply about that and for others it is for testing a future long-term partnership. Lets not forget that "courtship" in other times and cultures was a long and drawn out process that was not meant to be rushed.
Sure, we can have meaningful moments with friends, so there is always an element of chemistry needed to distinguish dating from friendly catch-ups. But meaningful-magical moments for two singles are anything but platonic. It’s just that things start from a place of freedom and openness, rather than culturally reinforced ideas such as ‘dating’. That’s all we’re getting at here.
So, if we replace "dating" with creating meaningful-magical moments between two people, what would be the impact of this? How would it affect the mindset of the seeking single? Firstly, it frees up the mind and soul, in terms of not worrying if the "chemistry" is there or not. Because, if its there, we all know what to do and how to act. Its human nature to roll with the good things. If its not there, no amount of performing can make it happen. So.. relax.
Secondly, and most importantly to our vision at Affinity One, we look into uncharted territory when it comes to setting the scene for these magical-meaningful connections. Are we just confined to restaurants and bars or are there more options than that? Why not create meaningful moments while going horse riding in the hills, touring the city looking at historical monuments or street art. Or even working together for a good cause helping out with a charity project? Not many people would think these things "romantic" enough for “date nights”, but these things are often better opportunities to really get to know someone than the tried and true ones.
If you think about it, dating is always a bit of a test to see if the other person is someone you will want to spend more time with or not. Maybe even a whole lifetime, in some cases. Because of the somewhat unnatural way people behave on dates, due to performance anxiety among other things, you often can't get to know the real person in that scenario. In a more relaxed and natural situation however, we might get a glimpse of some of the qualities we are looking for which will put us in a much better position to make the right decision.
This is why we are in the business of setting the scene for meaningful connections and magical moments to take place. This might be a personal, intimate setting for two. Or it might be a group social event. It might be in a cafe or wine bar. Or it might be helping the homeless. It might be jumping out of a plane or it might be in some quiet corner of the city botanic gardens. We are opening up the channels and linking up local businesses and venues with our services, providing value to both the venues and hosts (who benefit from the clientele and their referrals) and the client who enjoys unique experiences and memorable moments connecting with others!
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